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                    Go through the article and number the 
                      paragraphs.  
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                    Look at the source of this article. 
                      What does this suggest about the target readership? 
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                    I love the picture at the top of the 
                      article; the curvature makes it look as if he is diving 
                      into the world. The caption tells the whole story in brief. 
                       
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                    This seems to have limited relevance 
                      to the overall theme, except to show that, because of the 
                      melting ice, something is now possible that should not be 
                      possible, and would not have been a decade ago. I suppose 
                      that the point is that it’s putting a human face and 
                      achievement on a theory – he did it “to highlight 
                      the effects of global warming”. It’s an extreme 
                      publicity stunt.  
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                    In paragraph 1 the phrases “just 
                      one degree” and “not even the polar bears” 
                      highlight the extreme nature of Pugh’s feat. “On 
                      the verge of turning to ice” in paragraph 7 has the 
                      same effect.  
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                    Paragraph 2 contains a mix of facts 
                      – temperatures and statistics- and opinion – 
                      “it is believed to be the coldest water a human 
                      has ever swum in.”  
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                    Emotive but descriptive vocabulary 
                      follows in paragraphs 3 & 4 to chronicle his painful 
                      experience: “agonising” , “excruciating”, 
                      “perished but ecstatic”. Identify and quote 
                      the simile he uses in paragraph 4.  
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                    Paragraph 9 makes use of an authoritative 
                      source. Who?  
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                    The bulk of the article, and the inset 
                      “Record breakers” drop box, focus on Pugh and 
                      his achievement. The swimming records seem to have no relevance 
                      at all to the global warming issue. Since the purpose of 
                      this swim was to highlight the consequences of global warming, 
                      we might ask whether this is an appropriate focus. The end 
                      of the article seems to forget its beginning, though the 
                      final paragraph does acknowledge the involvement of WWF 
                      (not the Worldwide Wrestling Federation!)