Jennifer's Blog

Look at the source of this article. What does this suggest about the target readership?

Because this is a blog, not a professionally published piece, we can expect less formality and – maybe- less reliability; who is Jennifer anyway, and why should I care what she thinks?

Actually, there’s very little in here: the word “apocalyptic” resurfaces. Remind yourself of what it means and how to spell it.

The only interesting thing is the poster, which employs the same “thin ice” pun as was used in The Observer. The best bit is the oxymoronic, hyperbolic image of the penguins marching through the desert. Photoshop has been employed here to make a very striking, dramatic point. This picture is worth more than a thousand words.