This goes with the “Living
on thin ice” article; they both come from the same
place, on the same day. They may well have been juxtaposed on
the original page as they are here.
The factors to consider here are largely presentational, though
there is a pun in “cold hard
facts”, ice being both cold and hard.
There is also use of emotive language in point 3. Identify
and quote it.
The main thing, though, is surely the use of polar bear icons
as bullet points, with attention being drawn to key points by
Do you think the colour fade element is significant or just
pretty? I’m veering towards the pretty option. I think
the torn-out-of-a-magazine look is just for appearance too.
They do seem to be trying very hard to engage our attention
with regard to this serious environmental issue. Do
you think it works, or do you find it patronising?